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Course Description

This lesson provides foundational knowledge on the importance of assessing your key accounts with the goal of uncovering new growth opportunities. You will examine what a key account is and be provided guidance on how to build a deep understanding of your customers on multiple dimensions. You will also hear an expert perspective on key account management and complete an activity where you will practice assessing a key account.

Benefits to the Learner

  • Examine the importance of assessing your key accounts with the goal of uncovering new growth opportunities
  • Discover how to build a deep understanding of your customers on multiple dimensions
  • Review an expert perspective on key account management
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Type
self-paced (non-instructor led)
Dates
Aug 29, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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