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Course Description

An effective customer segmentation strategy helps focus your customer-acquisition efforts on prospects with the highest opportunity to grow your business. In this lesson, you will explore what customer segmentation is and why it's important for maximizing your sales strategy, as well as examine common approaches to segmenting customers. You will also review an expert perspective on how sales leaders and frontline sales reps and managers can harness macro trends to drive growth. Finally, you will participate in an activity where you will practice segmenting customers.

Benefits to the Learner

  • Explore what customer segmentation is and why it's important for maximizing your sales strategy
  • Examine four common approaches to segmenting customers and the importance of adjusting for each segment you serve
  • Discover how sales leaders, frontline sales reps, and managers can harness macro trends to drive growth
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Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Aug 29, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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