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Course Description

Entrepreneurs face many challenges as they work to create new ventures and build businesses from the ground up, and women entrepreneurs face additional internal and external barriers to success.

This course is designed to help women entrepreneurs prepare to launch a venture or take a young business to the next level by addressing three common pitfalls women encounter early in their entrepreneurship journey: misalignment of personal and business goals, a lack of personal readiness for the challenges entrepreneurship brings, and a lack of market need for the product or service they offer. The course begins by emphasizing the need for clear personal and business goals, because the success of the venture depends on its alignment with and ability to support those goals. The focus then shifts to helping women assess and build their psychological, social, and economic readiness for the challenges they face in starting a new venture. Finally, given that the biggest cause of new business failure is a lack of market need, the course provides guidance for using customer discovery in the context of the Business Model Canvas to ensure there is a market for the new product or service.


 

Faculty Author

Deborah Streeter, Bruce F. Failing, Sr., Professor of Personal Enterprise, Dyson School, Cornell University
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