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Course Description

This one-hour on-demand course provides new franchise owners with an introduction to commonly used terms and standard ways of measuring hotel profitability, along with practice at reviewing a sample income statement, analyzing what it means, performing standard calculations, and reviewing industry reports. This course will help you discuss common industry terms with staff and understand how profitability is assessed.

Faculty Author

Cathy A. Enz

Benefits to the Learner

  • Examine the ways hoteliers use benchmarking data to evaluate a hotel against its competition
  • Examine three standard evaluation measures used by hotels: Average Daily Rate, RevPAR, and Occupancy
  • Place the responsive and cyclical nature of hotel industry economics within a historical context
  • Identify some of the common mistakes made by hoteliers—and learn how to avoid them

Target Audience

  • Anyone new to the hotel industry
  • Franchise owners working in hotels for the first time
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Type
self-paced (non-instructor led)
Dates
Jun 25, 2018 to Dec 31, 2030
Course Fee(s)
Regular Price $999.00
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