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Course Description

Viewing quality through the eyes of a customer will help you identify customer expectations. Knowing who your loyal customers are and who your dissatisfied customers are will help. These individuals have the greatest impact on your organization. Because of this, you need to prioritize their needs. Doing so will help you spend your time wisely and deliver better results. In this lesson, you will explore the Net Promoter Score and how it can be used to identify your loyal customers. You will analyze the SERVQUAL instrument and measure quality. To address service problems that arise, you will review Professor Rohit Verma’s Service Recovery Failure Tips. Finally you will consider the measures and standards of service quality that are consistent with customer expectations.

Benefits to the Learner

  • Examine the customer focus on quality, and consider the importance of calculating your Net Promoter Score
  • Use a SERVQUAL Instrument to help you calculate quality through an assessment of customer expectations and perceptions
  • Access reusable service failure recovery tips from Professor Verma for use whenever you need to address a service failure
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Type
self-paced (non-instructor led)
Dates
Sep 27, 2017 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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