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Course Description

In this lesson, you will develop segmentation and targeting approaches to building a marketing strategy using expert recommendations. You’ll explore the influential role brand plays in your marketing strategy before defining segments and a target market for one of your own products or services.

Benefits to the Learner

  • Apply segmentation and targeting principles
  • Recognize the influence of brand strategy on marketing strategy
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Type
self-paced (non-instructor led)
Dates
Sep 27, 2017 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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