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Course Description

This on-campus certificate program provides a deep dive into artificial intelligence and automation as well as opportunities for their use by hospitality organizations. The business of hospitality is increasingly data rich, yet this data comes from a variety of sources which need to be updated on a regular basis. In addition, archival data exists on third-party platforms and other transactional systems — often behind user logins. Combine these factors with a tight labor force of increasing costs, and we find ourselves seeking to capitalize on AI and automation to integrate processes, generate insight from data, and make data-informed decisions. With a focus on streamlining tasks, automating data-driven decision making, harnessing the power of AI in daily communications, this course provides an overview of machine learning, AI, and automation, highlighting their key differences as well as their opportunities through use cases. We will be joined by industry speakers who bring firsthand experience with today’s deployment of these invaluable tools.

Faculty Author

Chris Anderson and Andrew Quagliata

Benefits to the Learner

  • Define the differences among machine learning, AI, and automation
  • Explore practical use cases of generative AI (ChatGPT)
  • Experiment with new automation tools
  • Practice engineering AI prompts and editing AI-generated content
  • Share best practices and receive personalized feedback from your professors and peers
  • Review examples of key tools for webscraping, sentiment analysis, and other data-rich applications
  • Create your own ChatBot to demonstrate the integration of automation and AI tools

Target Audience

Hospitality professionals with at least two years of experience
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Type
On Campus
Days
Th, F, Sa
Time
8:30AM to 5:00PM
Dates
Jun 13, 2024 to Jun 15, 2024
Schedule and Location
Total Number of Hours
25.5
Location
  • Ithaca Campus
Course Fee(s)
Standard Price $3,699.00
Section Notes

IMPORTANT PROGRAM  INFORMATION

  • Please note that while the on-campus experience will begin on June 13, 2024, access to your pre-program assignments will begin on May 27, 2024. We will notify you via email when it’s time to begin the pre-work.

  • Your on-campus experience will take place at Cornell University in Ithaca, NY, USA, beginning June 13, 2024, at 7:30am with registration and a continental breakfast in the Beck Center of the Cornell Nolan School of Hotel Administration. The formal program will be held June 13-15, ending at 5:00pm on June 15. Please do not make plans to depart before 5:00pm on June 15, as you will not earn your Cornell certificate if you leave early.

  • Cheryl Cox, Executive Education Program Manager, will be your PDP contact moving forward. If you have questions that cannot be answered on the FAQ page, please feel free to reach out to Cheryl at cac363@cornell.edu.

  • A reception with drinks and appetizers will be held Thursday evening, June 13, starting at 5:00pm. 

  • Continental breakfast and buffet lunches are provided daily. You will be responsible for your own dinners. 

  • Business-casual attire is appropriate throughout the program.

  • Please note that your course materials will be available digitally. You will need to bring a laptop or tablet with you to campus to access these materials during class. Access via mobile phone is not possible.

  • You are responsible for arranging for your own travel to Cornell and your own accommodations; please see our FAQ page for useful information. If you require a travel visa to attend the program, please email Cheryl as soon as possible. If you are unsure whether you will need a travel visa, please visit the U.S. Department of Homeland Security Website for more information.

  • Please complete the following survey as soon as possible. This survey will help our team customize your program experience: https://cornell.ca1.qualtrics.com/jfe/form/SV_732LJotSQDBwZca

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