Loading...

Course Description

In this course, you will explore how to effectively attract and retain talent by creating a powerful employment brand that resonates with different parts of the workforce, and theory on effective selection of employees based on concepts of job and organizational fit. Through the business school approach of case studies you will apply the theories and uses of social media tools to your own organization. Explore how social media is shaping up to continue to be valuable to the HR professional, and apply this knowledge to your recruiting and retention activities today.

Faculty Author

Chris Collins, PhD, Associate Professor of Human Resource Studies and Director of Cornell University's Center for Advanced Human Resource Studies (CAHRS).

Benefits to the Learner

  • Develop an employee value proposition and employer brand that resonates both inside and outside of the organization
  • Effectively communicate the employer brand to constituencies both inside and outside the organization through social media tools
  • Identify and leverage key principles of employee selection through your social media channels
  • Use social media for tailored external searches and as key screening tool in the employee selection process

Accrediting Associations

Applies Towards the Following Certificates

Loading...
Enroll Now - Select a section to enroll in
Type
2 week
Dates
May 08, 2024 to May 21, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jun 05, 2024 to Jun 18, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jul 03, 2024 to Jul 16, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jul 31, 2024 to Aug 13, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Aug 28, 2024 to Sep 10, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Sep 25, 2024 to Oct 08, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Oct 23, 2024 to Nov 05, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Nov 20, 2024 to Dec 03, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Dec 18, 2024 to Dec 31, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Required fields are indicated by .