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Course Description

Driving internal social media strategy is a great way for HR to demonstrate value with executive leadership, and exert influence in the company across multiple functions such as marketing, sales, and communications. According to the SHRM 2012 Social Media Survey, 40% of organizations have a formal social media policy, and out of that 44% rely on HR to drive and enforce that policy.

This course explores current and anticipated trends in social media. With the help of several examples and expert advice, you will create a series of "frameworks" to assist you in thinking through the best approach towards developing solid and well thought-through social media policies.

Faculty Author

Steve Miranda, Managing Director of Cornell University's Center for Advanced Human Resource Studies (CAHRS)

Benefits to the Learner

  • Implement social media policies that take concepts including appropriateness, focus, and authority into account
  • Avoid slippery slope situations such as blurring the line between personal opinion and company representation
  • Promote a culture of openness, striking a balance between transparency and liability
  • Understand and communicate trade-offs between optimizing work environments and legal concerns
  • Provide social media policies that addresses modalities: certain forms of social media require more or less restrictive policies
  • Know how to think through whether customized or "one size fits all" policies work best for your organization, and the types of risks to address with SM Policy
  • Understand the steps required to assess and implement policy needed for an organization

Target Audience

This course is intended for anyone with the responsibility for both creating and implementing social media policies including but not limited to: HR Generalist, HR Manager, HR Business Partner, HR Communications Manager.

Accrediting Associations

  • HR Certification Institute (HRCI) General Units Approval Number ORG-PROGRAM-334136 6.0 Hours
  • Society for Human Resource Management (SHRM) Approval Number 18-TO4K3 6.0 Credits

Applies Towards the Following Certificates

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Type
2 week
Dates
Jan 22, 2020 to Feb 04, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Mar 18, 2020 to Mar 31, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
May 13, 2020 to May 26, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jul 08, 2020 to Jul 21, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Sep 02, 2020 to Sep 15, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Oct 28, 2020 to Nov 10, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 23, 2020 to Jan 05, 2021
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
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