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Course Description

Driving internal social media strategy is a great way for HR to demonstrate value with executive leadership, and exert influence in the company across multiple functions such as marketing, sales, and communications. According to the SHRM 2012 Social Media Survey, 40% of organizations have a formal social media policy, and out of that 44% rely on HR to drive and enforce that policy.

This course explores current and anticipated trends in social media. With the help of several examples and expert advice, you will create a series of "frameworks" to assist you in thinking through the best approach towards developing solid and well thought-through social media policies.

Faculty Author

Steve Miranda, Managing Director of Cornell University's Center for Advanced Human Resource Studies (CAHRS)

Benefits to the Learner

  • Implement social media policies that take concepts including appropriateness, focus, and authority into account
  • Avoid slippery slope situations such as blurring the line between personal opinion and company representation
  • Promote a culture of openness, striking a balance between transparency and liability
  • Understand and communicate trade-offs between optimizing work environments and legal concerns
  • Provide social media policies that addresses modalities: certain forms of social media require more or less restrictive policies
  • Know how to think through whether customized or "one size fits all" policies work best for your organization, and the types of risks to address with SM Policy
  • Understand the steps required to assess and implement policy needed for an organization

Target Audience

This course is intended for anyone with the responsibility for both creating and implementing social media policies including but not limited to: HR Generalist, HR Manager, HR Business Partner, HR Communications Manager.

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Sep 02, 2020 to Sep 15, 2020
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Oct 28, 2020 to Nov 10, 2020
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 23, 2020 to Jan 05, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Feb 03, 2021 to Feb 16, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Mar 31, 2021 to Apr 13, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
May 26, 2021 to Jun 08, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jul 21, 2021 to Aug 03, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Sep 15, 2021 to Sep 28, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Nov 10, 2021 to Nov 23, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
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