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Course Description

Learn about the framework that defines all customer experiences including in person, over the phone, or digital platform interactions. Understanding the cycle provides critical opportunities to address flaws and improve service, and ensures that customer needs are being properly met during real-world interactions.

Faculty Author

Elizabeth Martyn, SHA ‘07 School of Hotel Administration at Cornell University

 

Benefits to the Learner

Benefits to Learner:

  • Define the Service Experience Cycle

  • Identify the activities that take place during each phase

Target Audience

This training is designed for anyone who works with customers. Learners may come from any industry, but their job function demands that they routinely interact with and provide service to internal or external customers.
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Cornell University School of Hotel Administration
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