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Course Description

In order to articulate what you believe the market opportunity to be, you need to assess the market size. Market size, or the dollar amount of your annual revenue opportunity, is a critical factor in matching investor to investment. Right now, you're making the best estimate of how big your market will be. This estimate will help you test and validate the hypothesis that you have a reasonable expectation of capturing a fair share of the market.

In this lesson, you will examine the three segments that comprise a target market estimate. You will identify the difference between a top-down and a bottom-up target market estimate, and why the latter approach works best for startups.

Benefits to the Learner

  • Analyze the three segments that make up a target market
  • Become familiar with how to conduct a bottom-up target market estimate
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Type
self-paced (non-instructor led)
Dates
Jun 25, 2020 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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