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Course Description

In this lesson, you'll explore how consumers adopt new products with varying levels of enthusiasm. By understanding this phenomenon, known as the diffusion process, you'll discover some consumers are eager to be the first to try new products, while others take a wait-and-see approach. Out of the five different groups of consumers, you'll identify the ideal customers to target with your attention and marketing resources. This strategy will help you efficiently launch your product for its intended market.

Benefits to the Learner

  • Analyze the five different types of customers in the diffusion process
  • Examine how to effectively market to your most important customers
  • Market your products to be embraced by consumers to the greatest degree possible
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Type
self-paced (non-instructor led)
Dates
May 05, 2020 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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