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Course Description

In this lesson, you will explore strategies for building a brand image and examine how consumers develop ideas about brands. You'll also explore the distinction between brand loyalty and brand equity. You will have access to a tool that can help guide your efforts as you build your brand.

Benefits to the Learner

  • Examine the two principal dimensions of Kevin Keller's framework for understanding brand equity
  • Explore how consumers develop ideas about brands
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Type
self-paced (non-instructor led)
Dates
Mar 25, 2020 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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