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Course Description

In this lesson, you will consider how organizations and consumers value brands. You will discover the benefits that organizations can get from cultivating strong brands as well as the benefits consumers reap from brands. You will also explore factors like brand awareness and perceived quality that make up brand equity. Finally, you will reflect on why brands are sometimes known as "golden straitjackets" and how brands can change over time.

Benefits to the Learner

  • Discover how both organizations and consumers derive value from brands
  • Explore how the customer-based brand equity framework can improve how you think about brands
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Type
self-paced (non-instructor led)
Dates
Mar 25, 2020 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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