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Course Description

Have you ever thought about why some products succeed and some fail? A product manager is responsible for the product’s success. This all begins with setting a vision for the future where your stakeholders visualize how your product will improve your customers’ lives. From there, you can begin to break down the specific goals you need to accomplish to make this future a reality. That helps you set the vision and articulate what a winning product looks like.

Visualizing and drawing the business is an important step in the process. In this course, you will learn how to break your business down into pieces so that you can carefully develop a winning strategy and focus on what matters. Keith Cowing will help you visualize and draw the business, then identify the objectives and key results you will rally the team to achieve.

The following course is required to be completed before taking this course:

  • Developing a Product Hypothesis and User Personas

Faculty Author

Keith Cowing

Benefits to the Learner

  • Complete a product strategy statement
  • Use visual tools to describe the product’s key drivers and metrics
  • Set objectives and key results (goals and KPIs) to rally the team

Target Audience

  • Product management professionals with <5 years experience
  • Entrepreneurs and small business owners
  • Business Analysts
  • Product Marketing Managers
  • Data Analysts
  • Engineers and developers
  • Operations Managers
  • Designers
  • People interested in transitioning to the tech industry

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Apr 24, 2024 to May 07, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
May 08, 2024 to May 21, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
May 22, 2024 to Jun 04, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jun 05, 2024 to Jun 18, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jun 19, 2024 to Jul 02, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jul 03, 2024 to Jul 16, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jul 17, 2024 to Jul 30, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jul 31, 2024 to Aug 13, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Aug 14, 2024 to Aug 27, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Aug 28, 2024 to Sep 10, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Sep 11, 2024 to Sep 24, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Sep 25, 2024 to Oct 08, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Oct 09, 2024 to Oct 22, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Oct 23, 2024 to Nov 05, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Nov 06, 2024 to Nov 19, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Nov 20, 2024 to Dec 03, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Nov 20, 2024 to Dec 03, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 04, 2024 to Dec 17, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 18, 2024 to Dec 31, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jan 01, 2025 to Jan 14, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jan 15, 2025 to Jan 28, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jan 29, 2025 to Feb 11, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Feb 12, 2025 to Feb 25, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Feb 26, 2025 to Mar 11, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Mar 12, 2025 to Mar 25, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Mar 26, 2025 to Apr 08, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Apr 09, 2025 to Apr 22, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Apr 23, 2025 to May 06, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
May 07, 2025 to May 20, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
May 21, 2025 to Jun 03, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jun 04, 2025 to Jun 17, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jun 18, 2025 to Jul 01, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
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