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Course Description

In this lesson, you will assess your marketplace with a market diagnosis framework that guides you through the key points to consider when seeking to create value for your customers. Applying the framework to your particular situation will lead to a better understanding of the marketplace, including customer preferences and the value that potential rivals offer. Using the market diagnosis framework will help every time you consider a new venture or re-evaluate an existing one, as you focus on creating genuine, optimal value for your target customers.

Benefits to the Learner

  • Define the value you bring to the market
  • Analyze competitors' value to the market

Applies Towards the Following Certificates

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Type
self-paced (non-instructor led)
Dates
Feb 24, 2020 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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