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Course Description

Sometimes you must change the existing sales model for a product, service, or technology to reach new customers. In this lesson, you explore three idea generation templates that address this process: altering the pricing scheme, changing the unit or SKU, and implementing servicization.

Benefits to the Learner

  • Examine how changes to the existing sales model for a product, service, or technology can reach new customers
  • Analyze three idea generation templates that involve changing the sales model
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Type
self-paced (non-instructor led)
Dates
Feb 24, 2020 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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