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Course Description

Think of your favorite clothing or sneaker brand. What comes to mind? That image — that’s the brand. A brand is so much more than the product or service. In this lesson, you will be led on an exploration of how to define a brand purpose — its very reason for existence that leads to the image you have in your mind. You will consider what makes a strong brand purpose and start the work of creating your own.

Benefits to the Learner

  • Define the building blocks of brand purpose
  • Identify the eight characteristics of great brand purpose
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Type
self-paced (non-instructor led)
Dates
Dec 16, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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