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Course Description

An important consideration in determining optimal pricing is understanding what customers are willing to pay. How can you discover that? This lesson examines strategies to determine WTP in the absence of self-stated data, as well as other pricing methods.

Benefits to the Learner

  • Discover alternative pricing methods such as the price-response function, conjoint analysis, and estimation of demand models
  • Determine the role bargaining has in reaching a final optimal price
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Type
self-paced (non-instructor led)
Dates
Dec 16, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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