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Course Description

In this course, you will design a testing plan for your product or service. You will choose an experimental strategy such as prototyping or pilots for collecting real-world data. Then, you will formulate your experiment to ensure reliable results while being conscious of accuracy and cost. You will identify what success looks like for your product or service and develop metrics to test those factors. By the end of the course, you will be prepared to test your prototype or pilot and evaluate how your product or service idea needs to improve.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Preparing for Digital Transformation
  • Rapid Ideation
  • Generating Opportunities for Digital Disruption
  • Developing and Pitching Ideas
  • Value Creation and the Business Model Canvas

Faculty Author

Karan Girotra

Benefits to the Learner

  • Describe three strategies for primary data collection from your customers or end users
  • Develop a testing plan for your product or service idea
  • Meet best practices in research design

Target Audience

  • Business leaders
  • Technology leaders including CTOs
  • Entrepreneurs
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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Apr 24, 2024 to May 07, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • To be successful in this course you will need to come prepared with a loose plan for a new product or service.

Type
2 week
Dates
Jul 03, 2024 to Jul 16, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • To be successful in this course you will need to come prepared with a loose plan for a new product or service.

Type
2 week
Dates
Sep 11, 2024 to Sep 24, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

 

  • To be successful in this course you will need to come prepared with a loose plan for a new product or service.

Type
2 week
Dates
Nov 20, 2024 to Dec 03, 2024
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

 

  • To be successful in this course you will need to come prepared with a loose plan for a new product or service.

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