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Course Description

In digital advertising, how you allocate your budget, how you plan, and even how you think should all begin with data. But gaining insights from large data sets can be overwhelming, especially in a world with fragmented data sets, multiple data-collection tools, and different stakeholders looking at and interpreting the data in different ways. In this lesson, you will learn the seven common metrics useful to you or your company's digital advertising goals. The seven metrics you will explore in this lesson will help you better monitor your progress toward achieving those goals.

Benefits to the Learner

  • Compare how potential customers engage differently with digital advertising than with traditional media
  • Evaluate customer interaction and performance price structures of digital advertising
  • Calculate and evaluate 7 common advertising performance metrics in order to incorporate them into your digital advertising plan and goals
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Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Mar 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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