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Course Description

For search engines, one of the most lucrative marketing channels is sponsored search advertising, where ads are shown on a results page as a direct response to a user's query. Advertisers are willing to bid and compete for a top spot so users will see their product exactly when they are searching for it. But achieving the spots towards the top of the page is not the only factor that goes into whether or not your ad will be effective. In this lesson you will learn how to approach sponsored search advertising and, through the activities, practice the selection of optimal keywords to increase the success of your ads.

Benefits to the Learner

  • Identify how sponsored search advertising functions and what you can do to control the results
  • Practice selecting optimal keywords to increase the success of your ads
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Type
self-paced (non-instructor led)
Dates
Mar 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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