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Course Description

Digital advertising is not only changing the way consumers search for, interact with, and experience brands, but it is also rapidly changing how advertisers spend their budgets. This lesson will serve to introduce you to the major trends in digital advertising and why it matters for you as you seek to become more effective with your advertising spending. In this lesson, you will be introduced to the one certainty in digital advertising, and the fundamental principles of media markets.

Benefits to the Learner

  • Explore digital advertising trends and examine the growth in media markets
  • Discover the effectiveness of pivot tables for analyzing digital advertising data
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Type
self-paced (non-instructor led)
Dates
Mar 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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