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Course Description

In this lesson, you will focus on improving the effectiveness of marketing spending through the use of market response models. You will identify the key inputs and outputs in a market and define the role of market response models in capturing these inputs and outputs, which will allow you to assess the applicability of these models to your business. You will also examine spending from another perspective, as Cornell University professor Johannes Gehrke explores some of the most commonly asked questions about social media marketing.

Benefits to the Learner

  • Identify the conceptual view of a market using inputs and outputs
  • Prepare to develop a market response model based on this conceptual view
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Type
self-paced (non-instructor led)
Dates
Mar 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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