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Course Description

Customers are not of equal value to a firm, and the valuation of customers and prospective customers has significant implications for marketing efforts. In this lesson, you will examine customer lifetime value, beginning with the concept that a customer relationship is an asset that will yield returns to the firm over a period of future time. You will explore how to view customers as assets. Finally, you will look at strategies for segmenting customers based on their value and for handling customer relationships effectively in light of customer lifetime value.

Benefits to the Learner

  • Examine customer lifetime value
  • Examine how to view customers as assets
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Type
self-paced (non-instructor led)
Dates
Mar 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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