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Course Description

Using data to identify which prospects will be most valuable over time and which prospects you should target is a critical component of data-driven marketing. In this lesson, you will explore how you can use scoring models to help identify which prospects you should target for acquisition.

Benefits to the Learner

  • Use scoring and targeting models to help identify which prospects to acquire
  • Segment customers based on their long-term value using customer lifetime value models
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Type
self-paced (non-instructor led)
Dates
Mar 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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