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Course Description

Marketing analysts create and use perceptual maps to identify which dimensions consumers use to differentiate products, and also how consumers perceive your products in relation to competitive products. Understanding perceptual maps helps you identify opportunities to introduce and position new products, to reposition existing products, and to identify who you are competing with. In this lesson, you will explore attribute-based and similarity-based maps as well as maps produced with multidimensional scaling. You will also examine factor analysis, which is helpful to marketers trying to work with data related to customer perceptions.

Benefits to the Learner

  • Explore attribute-based and similarity-based maps as well as maps produced with multidimensional scaling
  • Examine factor analysis, which is helpful for marketers trying to work with data related to customer perceptions
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Type
self-paced (non-instructor led)
Dates
Mar 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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