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Course Description

Marketing analysts frequently commission market research data to make better business decisions. In this lesson, you will examine the kind of information that good market research yields so that you can commission studies that will benefit you. You will also explore positioning as it relates to target segments, product concepts, and product claims.

Benefits to the Learner

  • Examine the kinds of information that good market research yields so that you can commission studies that will benefit you
  • Explore positioning as it relates to target segments, product concepts, and product claims
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Type
self-paced (non-instructor led)
Dates
Mar 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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