Loading...

Course Description

As marketers, we want greater market share and increased profitability. To achieve these goals, we use data analysis to answer two critical questions: Who is your target customer? And what unique benefit does your product offer relative to competing products? In this lesson, you will examine the process of segmenting the market and targeting the right customers so your marketing strategies yield better returns. You will also explore the underlying theories of how to approach and analyze big data in the same way as you would analyze smaller data sets.

Benefits to the Learner

  • Learn about market segmentation and its advantages
  • Explore the process of targeting the right customers so your marketing strategies yield better returns
Loading...
Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Mar 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
Required fields are indicated by .