Loading...

Course Description

Simulations allow marketers to use customer preference data to make business decisions about product design, pricing, and segmentation. By simulating the market, we can determine what would happen if we lowered our price, or if our competitor offered product enhancements. In this lesson, you will examine how analyzing and interpreting data about consumers and products can help you make better business decisions.

Benefits to the Learner

  • Identify marketing research strategies using conjoint analysis
  • Evaluate consumer purchasing preferences with simulated marketing data
Loading...
Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Mar 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
Required fields are indicated by .