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Course Description

You want to be able to create a customer-centered organization, and that means analyzing, interpreting, and using market research effectively to deliver products and services that customers want. This in turn results in improved sales, greater market share, and higher margins. In this lesson, you will examine how analyzing and interpreting data about consumers and products can help you make better business decisions. You will explore such concerns as determining where the opportunities are and how to choose which customers to target. In the context of analyzing marketing data, you will also explore theories of how to approach and analyze big data in ways similar to analyzing smaller data sets.

Benefits to the Learner

  • Examine how analyzing and interpreting data about consumers and products can help you make better business decisions
  • Explore theories of how to approach and analyze big data in ways similar to analyzing smaller data sets
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Type
self-paced (non-instructor led)
Dates
Mar 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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