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Course Description

Successful customer relationship management encompasses thousands of transactions and impressions, over many years. But which customers are most worth your time and resources? How do firms determine how long they need to keep customers before they become profitable? Analyzing data (such as Big Data) allows marketers to make smarter predictions using the Customer Lifetime Value (CLV) model, which scores current and potential customers based on characteristics such as churn rate, discount rate, retention cost and forecasts of remaining customer lifetime. In this course, you'll use the CLV model to segment and target customers based on their potential long-term value, and build corresponding retention and divestment strategies.

Faculty Author

Sachin Gupta, PhD

Benefits to the Learner

  • Explain the Customer Lifetime Value (CLV) model and demonstrate it's uses in customer relationship management
  • Apply the CLV model to data in order to segment and target customers based on their potential long-term value, and build corresponding retention and divestment strategies
  • Identify characteristics such as churn rate, discount rate, retention cost and customer lifetime

Requirements

Participants must have experience with Microsoft Excel.

Applies Towards the Following Certificates

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Language of Delivery
English
Type
2 week
Dates
Sep 22, 2021 to Oct 05, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Oct 20, 2021 to Nov 02, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Nov 17, 2021 to Nov 30, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Dec 15, 2021 to Dec 28, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Jan 12, 2022 to Jan 25, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Feb 09, 2022 to Feb 22, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Mar 09, 2022 to Mar 22, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Apr 06, 2022 to Apr 19, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
May 04, 2022 to May 17, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Jun 01, 2022 to Jun 14, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Jun 29, 2022 to Jul 12, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Jul 27, 2022 to Aug 09, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Aug 24, 2022 to Sep 06, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Sep 21, 2022 to Oct 04, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Oct 19, 2022 to Nov 01, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Nov 16, 2022 to Nov 29, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Language of Delivery
English
Type
2 week
Dates
Dec 14, 2022 to Dec 27, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
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