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Course Description

In this course, you will focus on how to optimize a brand’s strategy approach to the market. By identifying opportunities and threats to a brand using Porter’s Five Forces model, you will analyze how you can strengthen a brand’s position. You will then take this analysis a step further with “Z-SWOT”, where you will identify the brand’s opportunities and threats in relation to its strengths and weaknesses. You will then create an action plan where you will prioritize strategies that can enable the brand performance to be maximized. By the end of this course, you will have clear strategies on how a brand can best capitalize on its position in the market.

Faculty Author

Chekitan S. Dev

Benefits to the Learner

  • Identify opportunities to strengthen a brand’s market position by using Porter’s Five Forces model to analyze the market
  • Complete a Z-SWOT matrix to identify potential strategies to capitalize on market opportunities and strengthen your market position
  • Prioritize strategies to implement by connecting internal and external factors to logically develop brand strategies
  • Build a set of strategies to activate a brand with which you are familiar

Target Audience

  • Marketers
  • Brand managers
  • PR professionals
  • Communications professionals
  • Business leaders and executives
  • Entrepreneurs

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Jul 28, 2021 to Aug 10, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Sep 08, 2021 to Sep 21, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Oct 20, 2021 to Nov 02, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 01, 2021 to Dec 14, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jan 12, 2022 to Jan 25, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Feb 23, 2022 to Mar 08, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Apr 06, 2022 to Apr 19, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
May 18, 2022 to May 31, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jun 29, 2022 to Jul 12, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Aug 10, 2022 to Aug 23, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Sep 21, 2022 to Oct 04, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Nov 02, 2022 to Nov 15, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 14, 2022 to Dec 27, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
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