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Course Description

Imagine yourself meeting your career goals. What are you wearing? What are you known for? What do the people around you think of when they hear your name? Developing a personal brand is not just important once you’ve achieved career success—it is, in fact, a crucial step to getting there. In this course, successful entrepreneur and hotelier Anthony Melchiorri shares insightful stories and provides actionable steps for what you need to do to build your brand through each stage of your professional development journey. Ultimately, the videos and workbook in this self-paced course will provide a launch pad for you to manage your own brand development process.

Faculty Author

Anthony Melchiorri

Benefits to the Learner

  • Define your personal brand
  • Explain how effective use of personal branding can contribute to career success
  • Analyze how your personal brand will change throughout your career
  • Identify ways to strengthen your personal brand

Target Audience

  • Hospitality professionals
  • Anyone interested in understanding and developing their personal brand to grow their career
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eCornell
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