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Course Description

How can you increase your revenue when your restaurant is slow and not performing to capacity? In this course, Professor Kimes will discuss several revenue management tools and techniques you can use to improve your restaurant’s performance when it is slow.

First you will consider how to maximize your distribution channels and consider the costs of online reservations and ordering systems and how to balance the costs with the benefits. How can you make it easy for customers to come to your restaurant? Another important tool you can use is promotions. You will explore different strategies such as happy hours, special events, and other options that can entice customers to come to your restaurant. Finally, you will consider pricing and determine what approaches are most effective when your restaurant is slow.

Faculty Author

Sheryl Kimes

Benefits to the Learner

  • Determine how to maximize the use of your distribution channels, using online reservation and ordering systems to build your customer base and increase revenue when your restaurant is slow
  • Identify the most effective promotions for your customer base that will increase traffic and build revenue
  • Explore specific pricing strategies that you can use when your restaurant is slow to grow your business and generate more revenue

Target Audience

  • Restaurant owners, managers, and operators
  • Foodservice professionals responsible for their organization's financial performance
  • Hospitality professionals
  • Executive chefs

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Oct 07, 2020 to Oct 20, 2020
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Nov 04, 2020 to Nov 17, 2020
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 02, 2020 to Dec 15, 2020
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 30, 2020 to Jan 12, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jan 27, 2021 to Feb 09, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Feb 24, 2021 to Mar 09, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Apr 07, 2021 to Apr 20, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
May 19, 2021 to Jun 01, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jun 30, 2021 to Jul 13, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Aug 11, 2021 to Aug 24, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Sep 22, 2021 to Oct 05, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Nov 03, 2021 to Nov 16, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 15, 2021 to Dec 28, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
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