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Course Description

Successful customer relationship management encompasses thousands of transactions and impressions, over many years. But which customers are most worth your time and resources? How do firms determine how long they need to keep customers before they become profitable? Analyzing data (such as Big Data) allows marketers to make smarter predictions using the Customer Lifetime Value (CLV) model, which scores current and potential customers based on characteristics such as churn rate, discount rate, retention cost and forecasts of remaining customer lifetime. In this course, you'll use the CLV model to segment and target customers based on their potential long-term value, and build corresponding retention and divestment strategies.

Faculty Author

Sachin Gupta, PhD

Benefits to the Learner

  • Explain the Customer Lifetime Value (CLV) model and demonstrate it's uses in customer relationship management
  • Apply the CLV model to data in order to segment and target customers based on their potential long-term value, and build corresponding retention and divestment strategies
  • Identify characteristics such as churn rate, discount rate, retention cost and customer lifetime

Requirements

Participants must have experience with Microsoft Excel.

Applies Towards the Following Certificates

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Type
2 week
Dates
Jun 03, 2020 to Jun 16, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jul 01, 2020 to Jul 14, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jul 29, 2020 to Aug 11, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Aug 26, 2020 to Sep 08, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Sep 23, 2020 to Oct 06, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Oct 21, 2020 to Nov 03, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Nov 18, 2020 to Dec 01, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 16, 2020 to Dec 29, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jan 13, 2021 to Jan 26, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Feb 10, 2021 to Feb 23, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Mar 10, 2021 to Mar 23, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Apr 07, 2021 to Apr 20, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
May 05, 2021 to May 18, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jun 02, 2021 to Jun 15, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jun 30, 2021 to Jul 13, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jul 28, 2021 to Aug 10, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Aug 25, 2021 to Sep 07, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Sep 22, 2021 to Oct 05, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Oct 20, 2021 to Nov 02, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Nov 17, 2021 to Nov 30, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 15, 2021 to Dec 28, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
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