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Course Description

Marketing professionals rely on clearly defined goals to determine the course of action when placing a product in the market. Leveraging research to learn more about your target audience is the focus of this course. In it, you will learn how to be an intelligent consumer of information when it comes to market research and analysis so you can become a more effective decision-maker. You will first look at market research, including the purpose and goals of research; how to balance the ideal with reality in doing research; and how to apply the six stages of research to a marketing situation.

You will then examine different ways to analyze the data acquired through market research. Using formulas to determine how cannibalization affects the profitability of new products and the value of a long-term customer, you will perform a basic sensitivity analysis to assess the robustness of your results.

Faculty Author

Doug Stayman

Benefits to the Learner

  • Define goals for market research and apply various research methods
  • Analyze market research to learn more about the customers and products/services
  • Test results and determine how to apply them to real-life scenarios

Target Audience

  • Marketers
  • Current and aspiring product managers
  • Business executives
  • Consultants
  • Entrepreneurs

Applies Towards the Following Certificates

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Type
2 week
Dates
Jul 15, 2020 to Jul 28, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jul 29, 2020 to Aug 11, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Aug 12, 2020 to Aug 25, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Aug 26, 2020 to Sep 08, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Sep 09, 2020 to Sep 22, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Sep 23, 2020 to Oct 06, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Oct 07, 2020 to Oct 20, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Oct 21, 2020 to Nov 03, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Nov 04, 2020 to Nov 17, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Nov 18, 2020 to Dec 01, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 02, 2020 to Dec 15, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 16, 2020 to Dec 29, 2020
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 30, 2020 to Jan 12, 2021
Total Number of Hours
6.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jan 13, 2021 to Jan 26, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jan 27, 2021 to Feb 09, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Feb 10, 2021 to Feb 23, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Feb 24, 2021 to Mar 09, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Mar 10, 2021 to Mar 23, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Mar 24, 2021 to Apr 06, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Apr 07, 2021 to Apr 20, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Apr 21, 2021 to May 04, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
May 05, 2021 to May 18, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
May 19, 2021 to Jun 01, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jun 02, 2021 to Jun 15, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jun 16, 2021 to Jun 29, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jun 30, 2021 to Jul 13, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jul 14, 2021 to Jul 27, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Jul 28, 2021 to Aug 10, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Aug 11, 2021 to Aug 24, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Aug 25, 2021 to Sep 07, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Sep 08, 2021 to Sep 21, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Sep 22, 2021 to Oct 05, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Oct 06, 2021 to Oct 19, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Oct 20, 2021 to Nov 02, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Nov 03, 2021 to Nov 16, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Nov 17, 2021 to Nov 30, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 01, 2021 to Dec 14, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 15, 2021 to Dec 28, 2021
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
Type
2 week
Dates
Dec 29, 2021 to Jan 11, 2022
Total Number of Hours
10.0
Course Fee(s)
Regular Price $769.00
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