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Course Description

Every customer interaction generates valuable data, offering organizations unprecedented insight into purchasing behaviors, brand loyalty, and response to marketing efforts. Today’s marketing leaders must transform this wealth of information into actionable strategies that drive growth and sharpen competitive advantage.

In this certificate program, you will build foundational skills in statistical programming using R, setting the stage for advanced, data-driven marketing analysis. As you progress, you’ll explore core marketing applications, from measuring customer preferences and optimizing product positioning to leveraging attribution models and refining marketing mix strategies. Through hands-on experience with industry-relevant tools and methodologies, you’ll discover how to translate complex data into clear, profitable business decisions that maximize marketing impact.

By completing this certificate, you will be prepared to harness data to improve marketing ROI, guide strategic choices, and lead your organization confidently in a data-centric marketplace.

This certificate program requires a basic understanding of statistics and Excel. If you have no experience in the statistical programming language R, please start your series with “Exploring Data Sets With R,” where basic R skills will be covered.

You’ll have six months to complete the required elements for this certificate program, but this flexible approach allows you to finish sooner based on your schedule.

Faculty Author

Sachin Gupta ; Jeremy Entner

Benefits to the Learner

  • Optimize spend in paid search advertising
  • Measure advertising effectiveness and efficiency using the scientific method
  • Make budget allocation decisions by attributing sales outcomes to specific marketing channels
  • Use conjoint analysis to measure and interpret consumer preferences
  • Analyze data using R
  • Develop marketing mix models

Target Audience

  • Marketing professionals
  • Business analysts
  • Managers using data insights to make business decisions

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
Mentored Learning
Dates
Feb 19, 2026 to Dec 31, 2030
Total Number of Hours
46.0
Course Fee(s)
Standard Price $3,750.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Your course access begins today! Get started at learn.ecornell.cornell.edu. You’ll have six months to complete the required elements, but this flexible program allows you to finish sooner based on your schedule.
  • This certificate program requires a basic understanding of statistics and Excel. If you have no experience in the statistical programming language R, please start your series with “Exploring Data Sets With R,” where basic R skills will be covered. 
  • This certificate includes two years of free access to Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
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