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Course Description

Technology platforms are driving profound changes in the global economy and society, transforming how businesses create and deliver value. This course begins by examining the platform paradigm, focusing on how digital platforms leverage network effects and multi-sided business models to generate value.

You will then explore competitive strategies in the platform economy, analyzing how organizations can adopt different approaches to stay ahead. You’ll also evaluate real-world examples of successful technology adoption, using frameworks such as the Technology Acceptance Model to better understand the factors that influence widespread adoption.

You will gain experience analyzing platform business models, forecasting technology trends, and proposing technology initiatives with the potential to create positive societal impacts. By the end of this course, you’ll have developed a comprehensive understanding of the platform economy and the tools to navigate its opportunities and challenges.

Faculty Author

Ning Su

Benefits to the Learner

  • Analyze digital platform business models and network effects
  • Apply competitive strategy frameworks to analyze market positioning
  • Evaluate technology adoption using the Technology Acceptance Model

Target Audience

  • Product, project, operations, and risk managers
  • Technology, HR, and marketing leaders
  • Entrepreneurs
  • Procurement professionals and business analysts
  • Policy makers and analysts
  • Technology developers and designers
  • Public sector leaders and administrators
  • Consultants
  • C-suite executives, VPs, and functional managers who rely on technology solutions

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Feb 25, 2026 to Mar 10, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $999.00
Type
2 week
Dates
Apr 22, 2026 to May 05, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $999.00
Type
2 week
Dates
Jun 17, 2026 to Jun 30, 2026
Total Number of Hours
10.0
Course Fee(s)
Standard Price $999.00
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