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Course Description

When your company is working with an outside PR agency, it's important to maintain a positive working relationship between your organization and the firm. A successful partnership requires trust. In this lesson, you will consider ways to maintain an efficient and productive relationship with your PR agency. You want to be clear about fulfilling your role as the client as well as setting expectations for what they deliver. The focus of this lesson is on maintenance: How do you manage this account relationship effectively and get the maximum benefit from it?

Benefits to the Learner

  • Identify best practices for efficiently managing the account relationship
  • Review recommended guidelines for being a great client
  • Consider the elements of trust required for a fruitful collaboration
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Type
self-paced (non-instructor led)
Dates
Apr 27, 2021 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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