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Course Description

An invention may be a novel way to solve a problem, but does anybody want that problem solved? Is it worth the time and effort to develop that solution?

In this course, you will explore strategies for determining the market relevance of an invention. By analyzing each potential application of a given invention, you will start to parse out potential market segments. Using tools in this course, you will determine which market segment makes the most sense for your invention and your team, seeking out the avenue that is most likely to lead to profit. By the end of this course, you will have the tools to forecast where an invention will have the most market relevance, setting you up for success.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Understanding the Invention

Faculty Author

Richard Cahoon

Benefits to the Learner

  • Define the applications of an invention
  • Define the market relevance of an invention
  • Explore the costs and benefits of an invention
  • Articulate a unique value proposition

Target Audience

  • Entrepreneurs
  • IP managers
  • Invention and innovation managers
  • Engineers
  • Scientists
  • R&D and business development professionals
  • Tech transfer professionals
  • Business managers
  • Consultants

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Nov 13, 2024 to Nov 26, 2024
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Feb 05, 2025 to Feb 18, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Mar 19, 2025 to Apr 01, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Apr 30, 2025 to May 13, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jul 23, 2025 to Aug 05, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Oct 15, 2025 to Oct 28, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Nov 26, 2025 to Dec 09, 2025
Total Number of Hours
12.0
Course Fee(s)
Regular Price $999.00
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