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Course Description

This on-campus certificate program provides a deep dive into artificial intelligence and automation as well as opportunities for their use by hospitality organizations. The business of hospitality is increasingly data rich, yet this data comes from a variety of sources which need to be updated on a regular basis. In addition, archival data exists on third-party platforms and other transactional systems — often behind user logins. Combine these factors with a tight labor force of increasing costs, and we find ourselves seeking to capitalize on AI and automation to integrate processes, generate insight from data, and make data-informed decisions. With a focus on streamlining tasks, automating data-driven decision making, harnessing the power of AI in daily communications, this certificate provides an overview of machine learning, AI, and automation, highlighting their key differences as well as their opportunities through use cases. We will be joined by industry speakers who bring firsthand experience with today’s deployment of these invaluable tools.

Faculty Author

Chris Anderson; Andrew Quagliata

Benefits to the Learner

  • Define the differences among machine learning, AI, and automation
  • Explore practical use cases of generative AI (ChatGPT)
  • Experiment with new automation tools
  • Practice engineering AI prompts and editing AI-generated content
  • Share best practices and receive personalized feedback from your professors and peers
  • Review examples of key tools for webscraping, sentiment analysis, and other data-rich applications
  • Create your own ChatBot to demonstrate the integration of automation and AI tools

Target Audience

Hospitality professionals with at least two years of experience
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Cornell Nolan School of Hotel Administration; Cornell Nolan School of Hotel Administration
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