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Course Description

This on-campus certificate at Cornell University’s Nolan School of Hotel Administration in Ithaca, NY, is designed to help owners, operators, and lenders optimize real estate and intellectual property returns from individual assets while recognizing their place in a larger real estate portfolio. You will use concrete tools to explore scenarios from holding/maintaining, renovating, expanding, or otherwise altering individual assets to maximize value and enhance the contribution that real estate brings to a mixed-asset portfolio. You’ll consider how owners use the management contract as an important asset management tool, both to direct the partnership between the owner and manager and to optimize value. You’ll also delve into the complexities and costs of modern-day channel management. You’ll examine how to manage the risks inherent in lodging properties over the market cycle as well as how a sustainability mindset can enhance returns and value.

This certificate is designed to complement the Advanced Hotel Real Estate: Deal Structuring and Capital Markets certificate. When planning your visit to Cornell, please consider enrolling in both certificates to capitalize on your personal development and your travel investment. A special rate is available for enrolling in both certificates. Please review the certificate here. If the field of hotel real estate is new to you, please consider taking the online certificate Hotel Real Estate Investments and Asset Management prior to attending this in-person certificate.

Faculty Author

Jeanne Varney

Benefits to the Learner

  • Review the current state of the capital markets and transaction markets
  • Negotiate management contracts
  • Examine the impact of CapEx and facility maintenance on hotel value
  • Apply environmental and social best practices to enhance value and reduce risk
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Cornell Nolan School of Hotel Administration
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