JCB411 - Brand Purpose
JCB412 - Brand Strategy
JCB413 - Brand Positioning
JCB414 - Brand Planning
JCB415 - Brand Activation
JCB416 - Brand Measurement
LSM321 - Digital Transformation in Marketing
LSM322 - Marketing Automation and AI
LSM515 - Understanding the Digital Marketing Landscape and the Customer Funnel
LSM516 - Assessing Opportunities in Paid Digital Media
LSM517 - Assessing Opportunities in Owned Digital Media
LSM518 - Implementing an Integrated Digital Marketing Plan
LSM521 - Essentials of Marketing Strategy
LSM522 - Applied Marketing Strategy and Decision-Making Tools
LSM523 - Market Research and Analysis
LSM524 - Creating and Communicating the Value of Your Brand
LSM525 - Introducing New Products: Successes and Failures
LSM526 - Distribution Strategy and International Marketing
LSM551 - Measuring Customer Preferences
LSM552 - Analyzing Segmentation and Targeting
LSM553 - Using Data for Positioning Brands
LSM554 - Predicting and Managing Customers' Lifetime Value
LSM555 - Market Response Modeling
LSM556 - Optimizing Digital Advertising with Analytics
LSM671 - Pricing Strategy
SHA521 - Services Marketing Planning and Management
SHA522 - Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
SHA523 - Building a Resilient Services Marketing Information System
SHA524 - Developing a Service Strategy and Managing the Brand
SHA525 - Managing Service Demand through Pricing and Distribution Strategies
SHA526 - Developing an Integrated Marketing Communications Strategy for Services
SHA711 - Communication Planning for Change
SHA712 - Crisis Communication Planning
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