- HR generalists
- HR managers
- Communications managers
- Professionals responsible for the effective use of social media in an organization
- Social Media in HR: From Policy to Practice Certificate from Cornell ILR School
- 24 Professional Development Hours (2.4 CEUs)
- 18 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification
The emergence of social media has erased the physical boundaries for collaboration and innovation. A professional certificate in social media in HR from Cornell University's ILR School prepares you to get the most from today’s fastest-growing online technology. Learn policy best practices and tools to boost results from remote teams, bring your organization closer to top talent, and personalize your employer brand.
This program consists of three two-week courses that provide crucial training for HR managers to develop a smart, beneficial social media strategy for their organizations. Learn best practices in managing social media’s legal, regulatory and compliance-related risks from experts with the ePolicy Institute, Ethics Resource Center, and SHRM. Then, learn approaches and tools for using social media to strengthen your employer brand, compete aggressively for top talent, and engage and retain employees. HR leaders from global organizations like Citi, IBM, Aetna, and Boeing provide strategies and practical guidance for using online tools to manage productive, high-performing remote teams.