5 Courses Required

Additional Details

Target Audience

  • Marketing professionals and analysts
  • Business analysts
  • Managers using data insights to make business decisions
  • Account executives
  • Product managers

Accreditation

  • Market Research Certificate from Cornell’s SC Johnson College of Business
  • 50 Professional Development Hours (5 CEUs)

Certificate Description

Master the art of market research with this online certificate program designed to empower you with the insights and knowledge needed to create winning marketing strategies. By understanding your target audience, identifying opportunities, evaluating the competition, and making data-driven decisions, you will gain the essential skills to drive your organization's success in today's competitive marketplace.

This comprehensive certificate program will equip you with the tools, techniques, and methodologies to excel in the field of market research and analysis. Throughout the courses, you will discover how to conduct effective research, segment and target customers, position brands, and communicate brand value. You’ll come away from the program armed with the knowledge and skills to create a lasting impact on your organization's growth and success.

For the best experience in this program it is recommended to take these courses in the order that they appear.

Certificate Print Title

Market Research
Required fields are indicated by .