6 Courses Required

Additional Details

Target Audience

  • General managers, revenue managers, marketing managers, and other hospitality professionals who are responsible for the financial performance of their organization

Accreditation

  • Advanced Hotel Revenue Management Certificate from Cornell Peter and Stephanie Nolan School of Hotel Administration
  • 94 Professional Development Hours (9.4 CEUs)

Certificate Description

Increasing sales and profits entails a comprehensive revenue management strategy that includes creating and managing customer demand and establishing a marketing strategy built around rigorous control systems. Doing this better than the other players in the market will produce a clear, competitive yield advantage.

This blended certificate program, which begins with a series of online courses and culminates in a four-day capstone experience at the Cornell School of Hotel Administration in Ithaca, New York, builds on the fundamental principles of pricing and revenue management to give you advanced tools and techniques to make strategic hotel pricing decisions, set inventory controls, and encourage demand manipulation to drive profits and overall organizational performance.

After completing the online courses, you will travel to the Cornell campus* to work with faculty experts and hospitality professionals from around the world to further explore revenue management via hands-on activities, interactive case studies, and team assignments. You’ll run a competitive revenue management and pricing simulation that will enable you to test your skills and knowledge, apply new tools to today’s revenue management challenges, and discover new approaches to maximizing profits versus revenues. You’ll gain new skills, a powerful network of international colleagues, and an affiliate membership in the Cornell Hotel Society.

This advanced certificate program is part of the Cornell University School of Hotel Administration Anheuser-Busch Professional Development Program (PDP). First launched in 1928, this world-renowned executive program has welcomed hospitality professionals from around the globe for over 90 years. Please review Frequently Asked Questions about the program here, including information about traveling to Cornell.

*Please review Cornell’s COVID-19 guidelines prior to traveling to ensure you meet requirements for on-campus participation.

Certificate Print Title

Advanced Hotel Revenue Management
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