1 Courses Required

Additional Details

Target Audience

  • Marketing professionals
  • Business analysts
  • Managers using data insights to make business decisions

Accreditation

  • Demand Marketing Certificate from Cornell’s Johnson Graduate School of Management, SC Johnson College of Business
  • 460 Professional Development Hours (4.6 CEUs)

Certificate Description

Every customer interaction generates valuable data, offering organizations unprecedented insight into purchasing behaviors, brand loyalty, and response to marketing efforts. Today’s marketing leaders must transform this wealth of information into actionable strategies that drive growth and sharpen competitive advantage.

In this certificate program, you will build foundational skills in statistical programming using R, setting the stage for advanced, data-driven marketing analysis. As you progress, you’ll explore core marketing applications, from measuring customer preferences and optimizing product positioning to leveraging attribution models and refining marketing mix strategies. Through hands-on experience with industry-relevant tools and methodologies, you’ll discover how to translate complex data into clear, profitable business decisions that maximize marketing impact.

By completing this certificate, you will be prepared to harness data to improve marketing ROI, guide strategic choices, and lead your organization confidently in a data-centric marketplace.

This certificate program requires a basic understanding of statistics and Excel. If you have no experience in the statistical programming language R, please start your series with “Exploring Data Sets With R,” where basic R skills will be covered.

You’ll have six months to complete the required elements for this certificate program, but this flexible approach allows you to finish sooner based on your schedule.

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Courses

Minimum Required

1 Course(s)

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