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Course Description

In this course, you'll use the statistical method of cluster analysis to meaningfully segment and target your market based on customer needs and preferences. Through interactive, applied activities, you'll analyze how customers naturally segment themselves within your market -- and how to predict and target the most profitable segments for your business. Customer data analyzed are similar to what is typically commissioned from market research firms.

Faculty Author

Sachin Gupta, PhD

Benefits to the Learner

  • Use the statistical method of cluster analysis to meaningfully segment and target your market based on customer needs and preferences
  • Apply cluster analysis to predict and target the most profitable segments for your business
  • Analyze how customers naturally segment themselves within your market

Requirements

Participants must have experience with Microsoft Excel.
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Enroll Now - Select a section to enroll in

Type
2 week
Dates
Jan 01, 2020 to Jan 14, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Feb 12, 2020 to Feb 25, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Mar 11, 2020 to Mar 24, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Apr 08, 2020 to Apr 21, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
May 06, 2020 to May 19, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jun 03, 2020 to Jun 16, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jul 01, 2020 to Jul 14, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jul 29, 2020 to Aug 11, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Aug 26, 2020 to Sep 08, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Sep 23, 2020 to Oct 06, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Oct 21, 2020 to Nov 03, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Nov 18, 2020 to Dec 01, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Dec 16, 2020 to Dec 29, 2020
Total Number of Hours
6.0
Course Fee(s)
Contract Fee $0.00
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