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Course Description

Marketing within your own digital properties—such as your organization’s website, blog or social media pages—is an effective way to build deeper relationships with existing customers and attract the attention of new ones. 

This course covers the unique opportunities of “owned media” and how those differ from “paid media”. You will learn more about  content marketing, search engine optimization, social media “fan pages”, mobile apps, and virtual reality apps and assess the relevancy of owned media initiatives for your own marketing objectives. By the end of this course, you will have a plan outlining a strategy for your own potential use of these channels.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Understanding the Digital Marketing Landscape and the Customer Funnel
  • Assessing Opportunities in Paid Digital Media

Faculty Author

Clarence Lee

Benefits to the Learner

  • Understand the opportunities and strategies for the primary owned media channels
  • Assess the relevance of owned media channels to addressing specific customer needs and marketing objectives
  • Identify resources that can assist with use of specific owned media channels
  • Draft a marketing plan for use of owned media

Target Audience

Any marketing manager, product manager or entrepreneur looking to gain a basic understanding of digital marketing.  Anyone who is looking to move into digital marketing or wants to have general knowledge of the role digital marketing plays in an organization.  This program is also suited for individuals who are looking to improve their ability to converse with marketing team members.  
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Enroll Now - Select a section to enroll in
Language of Delivery
English
Type
2 week
Dates
Jan 26, 2022 to Feb 08, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Feb 09, 2022 to Feb 22, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Feb 23, 2022 to Mar 08, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Mar 09, 2022 to Mar 22, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Mar 23, 2022 to Apr 05, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Apr 06, 2022 to Apr 19, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Apr 20, 2022 to May 03, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
May 04, 2022 to May 17, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
May 18, 2022 to May 31, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Jun 01, 2022 to Jun 14, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Jun 15, 2022 to Jun 28, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Jun 29, 2022 to Jul 12, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Jul 13, 2022 to Jul 26, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Jul 27, 2022 to Aug 09, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
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